2024 S2 Reading Effectively and Creatively

General information Skills Portfolio 3 will help you to develop three skills, respectively, from the Think, Communicate, and Engage core skills categories in the BA Transferrable Skills Framework: Reflective thinking Influencing skills Self and social responsibility Length: See below Weight: 40% Deadline: 23:55 pm 30th October 2024 (Wednesday Week 13) Background Skills Portfolio 3 consists of two parts: a media artefact and a written brief outlining your communication strategy. Part 1: Media Artefact Theme Your artefact must persuade the chosen audience about the value of one discipline / major from the Faculty of Arts. The list of majors can be found here. We expect people will make the artefact about their major. But you can also make the artefact about your minor or an Arts discipline you are interested in. Audience You must create the artefact with the intention of influencing a specific audience (e.g., young people, university students, the general public, the government, philanthropists etc). It can take the following forms: poster, podcast (2 minutes max), short video (2 minutes max). If you wish to work in a different media mode, please contact your tutor for approval. Format and submission of your artefact See here for details. Part 2: Communication brief You must complete the following sections: Synopsis (50-100 words): A short descriptive statement about your creation Target audience (1 sentence): Describe who your artefact is targeted to (age range, gender, cultural, socio-economic backgrounds, etc.) Purpose (50 words max): What is the intended outcome of your creation: change opinion, raise awareness, influence behaviours etc ? Dissemination (2 sentences): What media channel(s) (internet, print, billboards etc.) will you use to disseminate your artefact? Strategy (100-200 words): Describe how the above elements of target audience, purpose and media channels are intended to work together purposefully to achieve your communication goal References Please reference all sources in a reference list at the end of your Brief. At the end of the brief, please also attribute any materials used (e.g. images). For example, if your images have been obtained via Adobe Spark, reference this with something like: "Source for all images used: Adobe Spark". You should mention at the end of the brief, what tools you have used to create your Media Artefact. For example: "Poster created using Adobe InDesign". You may reference within the Media Artefact, but it depends. For example, if you quote someone you should provide an in-text citation to indicate who said it. If you use statistics, you should provide an in-text citation to indicate where the statistics came from. Format and Submission of your communication Brief Please submit your Brief as a Word document or in pdf format via Turnitin. Skills Portfolio 3: Rubric Outstanding Advanced Proficient Functional Developing (0-49%) Quality of production (40 marks) Demonstrates advanced digital skills and creativity. The artefact is aesthetically pleasing and original. There are no errors and/or technical issues. Demonstrates robust digital skills and creativity. The artefact is aesthetically pleasing and original. There may be minor errors and/or technical issues. Demonstrates adequate digital skills. The artefact is aesthetically pleasing overall but may lack originality. There may be errors or technical issues. Demonstrates basic digital skills. The artefact lacks originality and aesthetic qualities. There may be some errors or technical issues. Demonstrates limited digital skills. The final artefact lacks originality and aesthetic qualities. There are many errors and/or technical issues. Persuasiveness (40 marks) The artefact deploys sophisticated storytelling and/or communication techniques to make a clear and robust argument. The message is persuasive and delivered in an entertaining or engaging manner. The artefact deploys storytelling and/or communication techniques to make a clear argument. The message is persuasive. Some storytelling and/or communication techniques have been used. There is an argument or message. The message is clear and largely persuasive. There is a story and/or a message but it lacks clarity. The argument is not very persuasive. The story or communication is incoherent, disconnected, and/or fails to influence or persuade. Quality of writing and verbal skills (20 marks) Shows a high level of sophistication in the use of language. Correct use of English grammar throughout and clear expression. Brief keeps within the required word length. Language used is clearly understandable, with evidence of sophistication. Correct use of English grammar and expression. Brief keeps within required word-length. The meaning of language used is clear. Correct use of English grammar and expression. There may be occasional spelling and typographical errors. Good attempt to keep the Brief within the required word length. Meaning of expression is clear and English grammar correct for the most part but there are some expression problems and/or some spelling and typographical errors. Brief may be over or under required word length. Serious problems with grammar and expression, making the ideas sometimes difficult or impossible to be understood. Little to no coherence between ideas, facts, and reflections. Brief may be over or under the required word length.